My team at MOJO Ad decided the best way for BENGAY to reach the 18-24 demographic was to encourage people coming together in the form of group workouts. Alone we are capable, but together we are unstoppable. Our strong is your strong.
THE EVENT: The "Our Strong Tour" will hit 5 of the largest markets for our demographic. The goal of the tour is to get people to come together and experience the power of a group workout. After the event the guests will leave with a tag they can use to interact with the brand.
THE TAG: Consumers receive a tag at a BENGAY sponsored group workout that they can register and pass along for prizes and incentives.
THE MICROSITE: The microsite hosts UGC, the Our Strong Tour and tag registration systems, influencer content and a platform that tracks your team's progress to see how many more people need to register before your next reward.