Kona Brewing was looking to excite consumers about March Madness for the 2018 season by giving away an all inclusive trip to the finals. We decided to combine out of home, web, and retail executions that met the consumer where they travelled daily to show them where they could be traveling instead.
CLIENT: Craft Brew Alliance
Alongside my co-art director and friend Cristina Weinheimer, I worked to style, photograph and assist in post production for YouTheory social media. Each post was carefully developed with relevant trends, holidays and pop culture in mind.
My team at MOJO Ad decided the best way for BENGAY to reach the 18-24 demographic was to encourage people coming together in the form of group workouts. Alone we are capable, but together we are unstoppable. Our strong is your strong.
THE EVENT: The "Our Strong Tour" will hit 5 of the largest markets for our demographic. The goal of the tour is to get people to come together and experience the power of a group workout. After the event the guests will leave with a tag they can use to interact with the brand.
THE TAG: Consumers receive a tag at a BENGAY sponsored group workout that they can register and pass along for prizes and incentives.
THE MICROSITE: The microsite hosts UGC, the Our Strong Tour and tag registration systems, influencer content and a platform that tracks your team's progress to see how many more people need to register before your next reward.
A new look and feel accompanies every rebrand. With fresh packaging Omission's newest retail campaign needed to come with some impact. A range of unique beers fits perfectly with a lifestyle of unique finish lines.
CLIENT: Craft Brew Alliance
Every semester the University of Missouri publishes a student catalogue detailing the events that will be taking place on campus. These catalogues (otherwise known as Activities Books) are dispersed throughout the campus and given to every incoming freshman student. For me, this project was a chance to get more experience with hand rendered type and layout design.
For more than 2 years the Business Times Company and I had a creative partnership in which I started as an intern and eventually became an employee. When all was said and done I had been published in over 40 editions of their 3 publications. During this time I ran my own studio, frequently art directed and photographed on-location shoots as well as designed print advertisements for our local advertisers.
Here's some of the work that I've created throughout the years that deserve an honorable mention.
The guys at Frago Apparel asked me to develop a logo that could define modern military apparel. Bold lines. Radical colorways. Subtle nods to traditional military marks and badges. This is my interpretation of 21st century military branding.
Murray's is known for their good food and their even better jazz. With plenty of plates, specialty cocktails and the best ambiance in town, Murray's has had a loyal crowd for over 25 years. Their only issue was the lack of a digital presence that could attract new diners. Lift Division and I created a strategic plan to give potential first-timers a look at what makes Murray's the place to be.
Family owned since 1956, Dryer's Shoes was struggling to adapt to the changing landscape of online shoe ordering. With an increasing need for a proper website and social media, Lift Division and I worked together to deliver original photography of their team and products to boost online inquiries and sales.